Our Purpose

In recent years, college sports have changed. July of 2021 the NIL (Name, Image and Likeness) law was passed. Because of this NCAA student athletes can now be compensated for their publicity rights. Specifically, in Mississippi the law was amended in April of 2022, allowing for persons or units to “collectively” license publicity rights for compensation to student athletes.

TO THE TOP Collective was created to unify the support from all fans and businesses for Golden Eagle Student Athletes. The Collective makes sure that NIL contracts are executed correctly by the law and in accordance with University compliance. The support of TO THE TOP Collective converts into benefits for Southern Miss student athletes. This support allows TO THE TOP Collective to compensate them for licensing and for the use of their publicity rights.

TO THE TOP Collective offers a solution for businesses and individuals that wish to help brand and compensate student athletes for their publicity rights for advertising. TO THE TOP Collective markets and advertises your business, assists the student athlete with accounting and taxation, and fulfills the compliance disclosure required by the University.