NIL NEWS
To The Top Unveils New Opportunities to Support NIL at Southern Miss
Hattiesburg, MS – To The Top, a trailblazing Name, Image, and Likeness (NIL) entity, is thrilled to announce exciting new leadership investments and expanded opportunities for businesses and fans of The University of Southern Mississippi to engage with student-athletes.
Building on the efforts of the past two years, To The Top now offers a dynamic agency model that provides fans with exclusive insider access and enables businesses to harness the influence and reach of student-athletes to connect with targeted demographics.
This development follows the appointment of Peter Boehme, a former Southern Miss football captain (2009-2012), as the Executive Director of To The Top. This dedicated position, rarely seen outside the Power 4 conferences, marks a significant milestone for the program and shows the focus Southern Miss has for creating NIL opportunities.
To The Top has updated their services and offerings, to create a unique approach that transcends the traditional donor-based collective model. It delivers direct consumer value to fans through exclusive content, centralized merchandise offerings, discounted products and experiences, and unique benefits available through To The Top’s subscription packages.
Among the new initiatives is the upcoming launch of the To The Top Media Network. A forthcoming media partnership will provide subscribers with dynamic and engaging insider information, focusing on diverse content and athlete-centric conversations.
“These initiatives for To The Top represent a natural next step in creating opportunities for Student-Athletes at Southern Miss,” said USM Athletic Director, Jeremy McClain. “This will allow our supporters to connect with our athletes in ways they’ve never experienced before. We are dedicated to telling the story of Southern Miss Athletes and highlighting what makes our community unique. We will continue to work closely with To The Top to ensure we are leading from the front.”
Additionally, at a recent business leadership meeting, Coach Hall announced the formation of the To The Top Business Alliance. This membership program is designed for corporate partners who “believe in the power of a thriving athletic program and influential student-athletes.” These memberships enable businesses to activate athlete-driven promotions and engage with like-minded business owners and Southern Miss leadership.
“We are in a new wave of influence,” commented Boehme. “Where marketing investments have traditionally been made in billboards and print ads, there is now an essential need for businesses to form impactful and authentic partnerships with influential movers and shakers on campus, like our student-athletes.”
To The Top emphasizes that success in NIL translates to Southern Miss’s success on every playing field. By creating a robust and inclusive NIL ecosystem, To The Top sets a new standard for how agencies and Universities can work with partners to support their Student-Athletes while engaging and energizing their fanbase.
Become a member of To The Top by subscribing at tothetopcollective.com today and start receiving insider access to your favorite student-athletes and their stories.
For more information about To The Top and subscription levels, please visit tothetopcollective.com.
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About To The Top: To The Top is The University of Southern Mississippi's exclusive Name, Image, and Likeness (NIL) Marketing Agency, dedicated to creating a comprehensive and inclusive NIL ecosystem for Student-Athletes. By leveraging a subscription-driven model, To The Top provides sustainable financial opportunities for athletes across all sports. Committed to innovation, To The Top ensures that more Student-Athletes can monetize their brands while fans and businesses receive value for their commitments.
